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Peter Cerruti
440 South West End Blvd, RT 309
Quakertown  PA 18951
 Phone: 215-429-7273
Office Phone: 215-538-4400
Fax: 267-354-6992
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Peter Cerruti

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Speed Bumps Remain for Electric Cars; Incentives Could Recharge Interest

June 24, 2013 6:18 pm

Electric cars are beginning to post all sorts of impressive numbers. Recently, the 100,000th plug-in vehicle was sold. And last year, roughly 440,000 cars deriving some degree of "go" from a battery – including hybrids, plug-in hybrids and cars running on electricity alone – were sold in this country, with approximately 50,000 of them being pure electrics.

Those are big numbers, but it's important to look at them with an equally big dose of perspective. With roughly 14.5 new million cars and trucks sold in the U.S. last year, combined hybrid sales of roughly 390,000 vehicles represent 3 percent of total sales; those 50,000 pure electrics? About 0.3 percent. But with more and more manufacturers producing battery-propelled vehicles of one kind or another, and fuel prices showing no sign of falling, many anticipate continued growth for the sector.

"Consideration has been on the rise over recent years for traditional hybrids, while other electric car segments – though showing points of growth – have been more sporadic in their gains," explains Mike Chadsey, vice president, Solutions Consultant at Harris Interactive.

When asked which of several improved-efficiency vehicle types they would consider the next time they are in the market for a new vehicles, nearly half of American car owners (or anticipated owners) indicated that they would consider a traditional hybrid (48 percent), while nearly four in ten (38 percent) would consider a smaller and/or less powerful gas-powered vehicle. Just over one-fourth (27 percent) would consider a plug-in hybrid, two in ten (19 percent) an electric vehicle and 16 percent would consider a diesel vehicle. Roughly four in ten (41 percent) indicate that they would only get a vehicle with lower operating costs if they could do so without changing their driving habits or expectations.

Current and prospective drivers were also asked how their likelihood to consider several types of vehicles has changed within the past two years.

• Over four in ten (43 percent) indicate being more likely to consider a traditional hybrid (43 percent) – roughly twice the percentage saying they're less likely to do so (21 percent).
• Adding an electrical plug appears to put the brakes on consideration growth, with current or prospective drivers reporting being more (30 percent) and less (30 percent) likely to consider them in equal percentages.
• Taking away the gas tank entirely seems to stall things out further still, with the 23 percent more likely to consider them overpowered by the 38 percent less likely to do so.

Challenges and opportunities for pure electrics

When asked to select their top concerns related to pure electric vehicles, price (65 percent) and range (63 percent) were the top issues, followed by repair/maintenance costs (55 percent), reliability (53 percent), performance/power (48 percent) and the fact that it is still new technology (44 percent).

But the electric vehicles industry still has some juice left; in addition to being in a state of constant advancement, the study indicates that several incentives – including some already being tried out by current manufacturers – show the potential to impact Americans' likelihood to consider such vehicles:

• The majority of Americans (56 percent) would be more likely to consider such a vehicle if it were incentivized with a free fast-charge station installed in their home.
• Nearly half (47 percent) would be more likely to consider one if it cost the same as a similar gas-powered vehicle.
• Over four in ten (42 percent) indicated that having charging stations at or near their workplace would provide such an incentive.
• Smaller, but still notable, percentages indicate that a free gas-powered loaner for a set number of days per year (20 percent), reduced costs on toll roads (17 percent), collision insurance provided with their lease (15 percent) and HOV or "carpool" lane access (14 percent) would make them more likely to consider an electric car.

Source: Harris Interactive

Published with permission from RISMedia.


Why Taking Pets to Work Enhances Productivity and Improves Mood

June 23, 2013 6:18 pm

According to the American Institute of Stress, the major source of tension in American adults is job related. Luckily, there may be a silver lining to workplace stress and it has four legs, fur and a wagging tail. A recent study from Virginia Commonwealth University shows that interaction with animals can help lower levels of cortisol, the hormone related to stress. It also notes that people who bring their pets to work saw an 11 percent reduction of stress. Walking pets during work breaks can also increase productivity because it encourages more breaks that help jumpstart employee creativity and interaction. The following are four tips for inviting animals on the job.

Tip #1: Start Slow for First-Timers
Pet parents taking dogs to work for the first time can bet on their four-legged friend becoming distracted. To ensure good behavior, start pets out with short time increments in the office. If possible, start by taking Fido to work for half days while he gets used to the environment. Reward pets for good behavior such as laying at your feet quietly and resisting the urge to jump excitedly on coworkers. For anxious or overly excited dogs, pet parents can soothe Fido with the Thudershirt Dog Anxiety Solution - a breathable, lightweight vest that wraps around pets and provides gentle comfort.

Tip #2: Simple Commands to Ensure a Peaceful Workday
"Place" and "Stay" cues will help pets understand what their pet parents expect from them while at the office and provide a recognizable area for the dog to go when a break is needed. To begin, select a rug with non-slip grip (like a bathroom rug or yoga mat) and place it by your feet. Reward Fido when he stands or lies down on the rug. From there, add the command "place" so he associates this area with the word. Once the pet understands "place," add the command "stay." Soon, pets will begin to understand that the rug, or "place," is somewhere to go to sit and "stay". Don't forget to bring your rug to work! This not only works with a rug, but also with your dog's bed. Plus, bringing it to the office can calm dogs because it smells like home and helps make the new surroundings more familiar.

Tip #3: Expel Excess Energy Before Heading to the Office
It's normal for younger or easily excitable dogs to be very distracted at the office, but teaching pets manners and keeping them entertained can be easy. A half hour before heading in to the office, take him or her for a walk to burn off any excess energy. During work hours, bring a toy that can be filled with treats and provide hours of entertainment.

Tip #4: Arrive at the Office Safely
A key component of taking pets to work is their safety traveling to and from the office each day. Contrary to popular belief, some pets don't enjoy car rides. If this is the case, start pets out by only going a few miles and then gradually work up to the length of the commute. In addition, 61 percent of owners surveyed by the American Pet Products Associations admitted they do not secure or restrain their dog in the car. An unrestrained pet can cause distracted driving, which can harm themselves and the driver in an accident. Use a dog seatbelt or barrier to help keep pets contained and comfortable. Also, keep pets out of the front seat unless they are secured in a booster seat that won't trigger the front airbag in an accident.

Source: Petco

Published with permission from RISMedia.


Clutter Free: Outdoor Home Storage Solutions

June 23, 2013 6:18 pm

(Family Features)—In the warmer months, we find ourselves outside more often, enjoying nature while playing with the kids and maintaining our lawns. But this additional time spent outside means more home and garden tools and more opportunity for a mess.

Here are some simple tips to keep your outdoor spaces cleaner and more organized:

Storage Bench - Use a storage bench to keep your gardening gloves, tools and children's outdoor toys. Available in a wide variety of sizes and styles, you can find the bench that fits your décor. Plus, they offer an extra seating area when you have company.
Bundle Cords - No one likes the unsightly appearance or hazard of cords. Before your gatherings, bundle together stereo and electronic chords that are exposed, as well as any cords that run across the lawn.
Paver Pots - Use old pavers to create plant containers. Simply stack the pavers together making a square shape. The heavy weight of the pavers keeps the dirt and plant contained together.
Deck Space - Use the space under your deck for additional, out-of-sight storage. Tuck plastic lidded storage containers underneath for easy access to children's sporting goods and toys.
Mesh Bags - Pool toys, rafts and inner tubes need a space to dry off. Use mesh bags so these summer toys properly are properly dried, preventing mildew or molding.
Proper Plant Care - Stock up on essentials for a healthy garden, including the tools to make plant seedlings thrive, such as Velcro Peel Away seed pots. These pots make it easy to remove the pots without disturbing the roots, making transitions from pot to flower bed flawless.
Repurpose Furniture - Turn old furniture pieces, such as old filing cabinets, into instant garage storage solutions. Take out the drawers of the cabinet and turn it on its side. Each empty drawer area provides a spot for large items like brooms, shovels and rakes.
Fence Storage - Turn old coffee or paint cans into storage bins for smaller gardening tools like hand shovels and pruning shears. For easy access while in the garden, cut holes and use rope to hang around a close-by fence post.
Tires - Stack old tires on top of each other for an outdoor toy container that kids can easily access. Paint the outside to match the color of your house or whatever color you fancy.
End of Season Storage - Keep your garage area tidy by organizing similar tools together. Use One-Wrap ties to keep gardening tools grouped together, or to keep hoses tightly coiled and out of the way. This product also comes in a variety of colors and sizes so that you can keep everything neat and organized.


Published with permission from RISMedia.


Nine Ways to Make the Most Out of Garage Sales

June 23, 2013 6:18 pm

Anybody can toss a few items out in the driveway and pronounce a garage sale in progress, but if you want to maximize the effort and profit from proffering your possessions, much like a real estate deal, you’ve got to set the stage. has some great advice on prepping for that all important day of the sale:

1. Be clear on the purpose of your sale. Are you selling things to make money or to get rid of them? This question affects everything you do, from how you price things, to how willing you may be to negotiate. Surprisingly, you can often make more money (and get rid of more junk) by pricing things low. If your goal is to get top dollar, you should really be selling on eBay or Craigslist.

2. Advertise. Stick an ad in the newspaper. Put up a notice on Craigslist. Post simple, effective signs around the neighborhood. It’s best to use big bold text like “HUGE SALE” with an arrow pointing the right direction. Make sure your sign is readable.

3. Get cash for change. Get a roll of quarters, a stack of 25 $1 bills, and a few $5 bills. Do this two days before the sale, so that if you forget, you can still get the change on the day before.

4. Prepare your staging area. People will be more inclined to stop if you set up shop in your yard or driveway. Some people are reluctant to enter a dark and dreary garage. Make your sale inviting and easy to browse. You can lure customers by placing highly-desirable items near the road.

5. Think like a customer. As soon as you’ve opened and fielded the initial flood of shoppers, walk through your sale as if you were there to buy something. How does it feel? Are things clearly marked? Is it easy to move around? Are your books on the ground in boxes? Or are they placed neatly on shelves or tables?

6. Display items to their advantage. Carry a bookshelf out to the garage. It takes more work, but you’ll sell more books if people can see them clearly.

7. Play background music. It’s a little uncomfortable to visit a garage sale (or to host one) when there’s complete silence in the yard or driveway. But don’t play offensive music either — play something appropriate for your audience.

8. Promote expensive items. Big-ticket items can be tough to sell, but you can do it with a little extra effort. For example, print out a website page from a business still selling the item that shows the original retail price and all the features.

9. Make it easy for shoppers to test electronic items. If you’re selling electrical items, make sure you have an extension cord handy so that people can test them. No smart person is going to just take your word that your television “works great.” Also, have some batteries on hand so a prospective buyer can test hand held electronics.

Published with permission from RISMedia.


Wind, Rain, Hail, Lightning: Is Your Home Ready to Weather the Storm?

June 20, 2013 4:41 am

As extreme weather becomes more common across the state, homeowners should make sure their homes are prepared to deal with storms.

"Much of the property damage caused by extreme weather can be easily averted," said Kurt Dettmer, vice president and chief marketing officer for Fremont Insurance. "Simply keeping your structures and grounds in good repair can go a long way. That way, when severe weather threatens, a bit of picking up and latching down usually takes care of the rest."

Before the storm:

-Prepare an emergency kit to cover injury, power failure, heat loss, being stranded, and evacuation. Consider first aid and essential medications, non-perishable foods/fresh water, flashlight/fresh batteries, fire extinguisher, and protective clothing.
-Regularly inspect your home and grounds. Keep gutters and downspouts clear of debris to avert backups.
-Check your roof for loose or damaged shingles, seal around flashings and chimney; remove dead tree branches; check smoke and carbon monoxide detectors regularly.
-Make sure the fireplace and chimney are inspected and cleaned annually.
-Weather-stripping is invaluable against destructive weather.
-Where possible, move cars, boats, other vehicles, etc., into an enclosed area.
-Finally, when storms threaten, secure or anchor loose or flyaway items too large to bring in.

After the storm:

-Inspect your home for damage, and if you find damage, take preventive action to reduce risk of further loss. If your roof is damaged, cover it as soon as possible with tarps secured with ropes and nails. If your home is badly damaged, leave until it can be properly inspected.
-Report downed or sparking power lines, broken gas, or water mains. Avoid downed power lines and standing water. Don't attempt to drive across flowing water, downed power lines or enter barricaded areas.
-If you are without power, turn off all electrical equipment and avoid opening the refrigerator or freezer to keep food safe longer.
-If you use a generator, connect the equipment you want to power directly to the outlets on the generator. Do not connect a generator to a home's electrical system. Do not run a generator inside the home or garage.
-During clean up, don't pile debris near power lines. Always exercise care when using a chain saw or any other power tools.
When it is safe, take photos of damaged areas and possessions. Notify your insurance agent and provide an address and phone number to reach you.

"All these safeguards are relatively inexpensive and easy to complete," said Dettmer. "Sometimes, however, despite your best efforts, weather-related property damage may occur. Plan ahead for loss. Document your belongings by video or make a list for your insurance company, and consult with your agent to ensure you have adequate coverage."

Source: Freemont Insurance

Published with permission from RISMedia.


Turn Your Balcony into an Edible Garden

June 20, 2013 4:41 am

Improvements in container gardening equipment and techniques have cleared the way for even the most “brown thumb” city dwellers, and anyone without a yard, to grow their own groceries.

While hydroponic and vertical gardening systems have been developed to maximize the yield in small spaces, starting a balcony garden needn’t cost much. Start with the right materials and choose plants that are right for your conditions, and you’ll soon be eating from the pots on your porch.

Plant the right plants for the amount of sunlight you have:

Most herbs and vegetables require six to eight hours of direct sunlight a day. So what do you do if you have just one balcony and it doesn’t get that much sun?

• Choose edibles that can take partial sun/shade (three to six hours of sun in the morning or early afternoon) or light shade (two to three hours of direct sun or lightly shaded all day.)

Some partial shade herbs: cilantro and parsley (both prefer cooler weather); dill, bee balm, spearmint chamomile.

Some light shade herbs: garlic chives, peppermint, rosemary.

Some partial or light shade veggies: lettuce, broccoli, green onion, collards, cabbage, peas, carrots, strawberries, beans, sweet potatoes.

• Remember, pale-colored surfaces increase the light your plants receive. Plants in regions with short growing seasons usually need the full six to eight hours of light per day.

Choose the right pots:

Bigger pots require less water and are less likely to blow over on high-rise balconies where the winds can be fierce. Terra cotta allows moisture to escape fairly quickly, which is helpful for people who like to water a lot. Non-porous plastic or glazed pots hold water longer and are better for windy balconies, where soil dries out quickly. Use brightly colored containers to add style and visual interest to your garden.

• Most vegetable plants require even watering – don’t let them dry out completely and don’t keep them soggy. Apply water directly to the soil.

• Make sure your containers have drainage holes or a drainage system. If they have an attached tray to catch excess water, don’t allow the plants’ roots to sit in the water, which promotes rot and fungus. Either empty the tray regularly, or use a design that holds the water away from the roots.

Use the right dirt:

• It’s important to use dirt that allows for good drainage. Most edible plants don’t like to sit in wet dirt, and soil without good drainage tends to become compacted – a difficult medium for plants that like to stretch their roots out. You can buy a sterile soilless potting mix, a soil-based potting mix, or mix up your own batch using 1 part compost, 1 part perlite and 1 part potting soil.

• Don’t use garden soil or top soil, which won’t allow adequate drainage.

• On windy balconies, top-dress your container with small rocks to keep the soil from drying out so quickly.

One more tip for high-rise dwellers: Rely on self-pollinating plants, or plants that don’t need pollination by insects, unless you’re willing to hand-pollinate.

Don’t worry about pollination for root vegetables, like carrots and potatoes. Some self-pollinators include beans, peas, tomatoes and peppers.

Source: Greenbo

Published with permission from RISMedia.


Showrooming Not Slowing Down, According to Recent Poll

June 20, 2013 4:41 am

Despite brick and mortar retailers' best efforts to keep consumers buying in-store, forty percent of Americans have "showroomed," or tested out a product up close in a store but then purchased it online. Showrooming was a hot topic back in December, as many shoppers were using the tactic during the holiday shopping season to snag the best prices. According to a recent Harris Poll, which set out to determine whether the issue still remains, Best Buy, Walmart and Target are the most likely brick and mortar stores to get showroomed, with 23 percent, 21 percent and 12 percent, respectively, of showroomers choosing these stores to most frequently physically examine goods before buying online.

Death of a Salesman

Amazon continues to be showroomers' dominant destination, with 57 percent identifying the online retail giant as site where they most often make their showrooming purchases.

What reasons cause consumers to buy online? Are pushy salespeople preventing customers from completing their purchases? Almost six in ten showroomers with smartphones (59 percent) prefer looking up product information on their phone to asking a salesperson for help.

Give Them What They Want

How can brick and mortar retailers change consumers' behavior and get them to make their purchases in stores? A majority of showroomers (57 percent) will be more likely to make purchases in brick and mortar stores that have implemented permanent price matching policies in order to compete with online retailers. Retailers can also benefit from allowing consumers to place orders online that can then be picked up in a physical store - half of Americans (50 percent) have made purchases this way, and nearly all of those who have (93 percent) report being satisfied with the process. What offerings won't bring consumers in? The idea of charging consumers to physically examine a product in a store before purchasing at a different online retailer proved to be unpopular, with only 15 percent of consumers willing to be charged for showrooming.

Over eight in ten Americans consider the following factors to be very important or important when deciding to purchase in a store rather than online:

• Being able to take the item home immediately (86 percent)
• Taking advantage of sales in store vs. prices online (84 percent)
• Not having to deal with the hassles of returning online such as paying for shipping and/or having to pack item (83 percent)
• Ability to touch and feel item (83 percent)

Source: Harris Interactive

Published with permission from RISMedia.


Make Windows Safer and Less Inviting to Thieves

June 20, 2013 4:41 am

The International Window Film Association (IWFA) is offering common sense tips to protect homeowners from becoming either a crime or health statistic this summer. The nonprofit group points out that glass windowpanes that surround a home's entryway and exterior create an inviting target for thieves, and with summer weather here, severe injuries can be caused from broken shards of glass from accidents around the home.

The IWFA notes that home burglaries are on the rise, according to the latest crime reports from the F.B.I., and in nearly every case, entry is through a door or window. Thieves usually target the easiest means to enter a home, like breaking through windows or the glass panes surrounding entryways.

Glass shards from an accidently broken window can present another homeowner hazard, according to the IWFA. The National Center for Health Statistics reports that nearly two percent, or 2.6 million, of the 130 million hospital emergency-room visits in 2012 were from cuts; and a past study by the Consumer Product Safety Commission states there were over 150,000 glass-related injuries annually in the U.S. While not all of these injuries may be from broken window glass, many certainly are.

In support of a safer home environment, the IWFA is offering homeowners helpful advice on how to improve home safety to avoid becoming a crime statistic or the victim of a devastating injury that could have been prevented.

What areas of the home are of most concern?

The most common areas to review for safety are windows or glass used in and around doors, easily accessible windows, stairways, or wherever someone could fall through a window and injure themselves from glass shards and the height of the fall. Also, locations where there are large areas of glass, such as sliding doors and picture windows.

How do I know if I am looking at ordinary glass or some type of protective glass?

Safety or tempered glass is a stronger, safer version of ordinary glass. It is often labeled and used in locations where human harm due to breakage is likely. When broken, safety glass will crumble into granules instead of dangerous shards. Laminated safety glass is often labeled or etched in one corner. Laminated glass consists of two pieces of glass with plastic in between the layers. If the glass is broken, the plastic film helps to hold the entire piece in place.

Glass that has window film or safety film adhered to it for protection is not always easily identified. Window film can be installed on glass and be visibly clear, yet offer protection and many other benefits.

A key advantage of window film is that it can hold the glass shards together after an impact and can prevent or reduce serious injury. It can also delay the length of time it takes for a thief to gain entrance by making it harder to get through the glass, which can discourage them from breaking in. Whether from manmade or natural causes, glass with applied window film can make a home safer.

Can existing windows be upgraded?

Safety/security window films are an option that can be put on any structurally sound window. When installed they are tested to the same "break safe" standards required of tempered glass, heat-strengthened glass, and laminated glass. Window film manufacturers can provide copies of the actual laboratory test reports validating that their products do, in fact, meet specific impact testing requirements.

If a homeowner is not sure what type of glass they have, a common sense approach is to seek professional advice from their local window film installer.

Source: IWFA

Published with permission from RISMedia.


Plant-Based Perspective: How Is Your Cholesterol?

June 20, 2013 4:41 am

I like to think I am pretty in tune with my body. I know that if I don’t get enough sleep, the next day I will have the urge to eat everything in my path. I know that I can keep mood swings in check by eating a blend of whole grains, healthy fats and protein. And, as a vegan, I know that I have to monitor my diet to make sure I am getting enough nutrients to avoid health problems like vitamin deficiencies.

But for everyone—vegans and omnivores alike—a blood test every now and then helps to make sure you are getting what you need.

The last round of blood work I did showed that my cholesterol is way too low. Embarrassingly enough, this excited me a bit as it gives me an excuse to eat more yummy heart healthy fats. Healthy fat and a normal cholesterol level is important–it gives you glowing skin, healthy nails and hair, stabilizes moods, regulates your metabolism, increases your energy and revs your libido.

Many Americans have high cholesterol, and if that's the case for you, then eating heart healthy fats can help lower your bad cholesterol (LDL) while raising your good cholesterol (HDL)! High five! So what are some great HDL promoting foods?

Flax oil. Right after visiting the doctor, I went out and got flax oil which I have been putting in my breakfast bowl of oatmeal, my smoothies and on top of salads and grains. It has an amazing nutty flavor and delivers tons of omega-3s.

Avocados. You may be thinking, but avocados have saturated fat! Well sure, but they also have monounsaturated fats, and are full of cholesterol-blasting oleic acid. I have been trying to eat more avocados in my salads or sliced on top of toast in the morning with tomato (tomato season is just around the corner!) and a sprinkle of salt and pepper—delicious!

Nuts. Incorporating a variety of nuts and seeds is not only good for your cholesterol, but also provides you with fiber and iron. Anyone from my office will confirm that at some point between 3 and 5 p.m., I can be found in the office kitchen, sucking on a spoonful of nut-butter.

Regardless of your diet, it’s a good idea to get some blood work done several times a year. Be sure to tell your doctor to ask that the test check your cholesterol and vitamin levels like folate, iron, b12 and zinc.

Zoe Eisenberg is RISMedia's Associate Editor, animal and plant lover and certified holistic health counselor.

Published with permission from RISMedia.


Summer Safety: Lawn Mower Edition

June 20, 2013 4:41 am

In just a few weeks the school year will come to a close and thousands of children across the country will take on a familiar chore: Mowing the lawn. Safety is always a priority, and three national medical organizations are warning families that the routine task of lawn mowing can be extremely dangerous to children, the operator, and those nearby if proper safety precautions aren't taken.

According to the Consumer Product Safety Commission (CPSC), in 2012 more than 234,000 people were treated for lawn mower-related injuries in a clinic or emergency department, or were admitted to the hospital. More than 17,900 of them are children under age 18, and approximately one-third of lawn mower-related injuries are serious enough to be treated in an emergency department.

"Every year at this time, children can be seen operating or playing around lawn mowers in unsafe ways. In thousands of yards, injuries will occur, and a beautiful summer day will become a painful occasion," says American Academy of Pediatrics (AAP) President Thomas K. McInerny, MD, FAAP. "We want parents and kids to be more aware of precautions to take so that injuries can be prevented."

Lawn mower injury prevention tips include:

• Only use a mower with a control that stops the mower blade from moving if the handle is let go.
• Children should be at least 12 years of age before operating a push lawn mower, and age 16 to operate a driving lawn mower.
• Make sure that sturdy shoes (not sandals or sneakers) are worn while mowing.
• Prevent injuries from flying objects, such as stones or toys, by picking up objects from the lawn before mowing begins. Have anyone who uses a mower or is in the vicinity to wear polycarbonate protective eyewear at all times.
• Do not pull the mower backward or mow in reverse unless absolutely necessary, and carefully look for children behind you when you mow in reverse.
• Always turn off the mower and wait for the blades to stop completely before removing the grass catcher, unclogging the discharge chute, inspecting or repairing lawn mower equipment or crossing gravel paths, roads, or other areas.
• Use a stick or broom handle (not your hands or feet) to remove debris in lawn mowers.
• Do not allow children to ride as passengers on ride-on mowers and keep children out of the yard while mowing.
• Drive up and down slopes, not across to prevent mower rollover.
• Keep lawn mowers in good working order. When using a lawn mower for the first time in a season, have it serviced to ensure that it is working correctly.


Published with permission from RISMedia.